Marty Rotberg

Vice President,
Velocity Sports & Entertainment

A native of Boston, Marty has been in the New York area since the early 1980’s involved professionally in the marketing, promotion, sponsorship and corporate arenas.

He received an undergraduate BS/BA in Business Administration (Marketing/Advertising major) from Northeastern University, and an MBA from Boston College.

After five years in the ad agency business, he moved into Sports Marketing/Management for an innovative sports franchise in professional soccer (Tampa Bay Rowdies) as VP - Marketing/Promotion/Sales. then on to a league position with the North American Soccer League as VP - Club Marketing Services.

For seven years for World Championship Tennis (Tournament Director) of The Tournament of Champions at the West Side Tennis Club, Forest Hills, New York, and managed WCT’s New York office. Marty then moved on to Bristol Myers Squibb as Director of Promotion Services overseeing general corporate consumer promotion activities and sports sponsorships including US Open tennis, the USOC Olympic association for 1992 Summer Games, basketball promotions and the Nuprin Jimmy Connors promotional endorsement.

His sports/lifestyle agency experience for LMG, 21 Marketing & IMG included successes in the sponsorship sales arena: an Olympic relationship for Firestone Tires, Dallas Cowboys partnership representation, Smithsonian Institution and Kennedy Space Center.

In 2000 he was recruited to join the PBS Sponsorship Group/WNET in a new position leading National Corporate Program Sponsorship sales/marketing efforts.

He joined Velocity Sports & Entertainment in 2005 as a Vice President in the Alliances Division, representing national properties for corporate sponsorship sales strategy and development.

Marty and Anne live in White Plains, New York and have a son working in NYC and a daughter in college.