West Virginia University
life_integrated. Integrated Marketing Communications, WVU

Russell Casey, D.B.A.

Russell Casey, D.B.A.

Brand Equity Management
Lake Ariel, PA

Russell A. Casey earned a Doctorate of Business Administration with a concentration in Marketing and Management from NOVA Southeastern University. He earned a Masters of Business Administration from Delaware State University and a Bachelor's of Science from Wesley College.

He is involved in professional organization of Society for Case Research and Marketing Management Association. He enjoys attending professional conferences and researching in various areas of marketing and in other business related fields. He is currently working on management related case studies for professional development.

Dr. Casey continues to seek opportunities to further his knowledge and learning. He has most recently finished a program on Business Ethics Education and Organizational Best Practices (March 2008) through the University of New Mexico and earned an Executive Education Certificate in International marketing through Thunderbird University (October 2007).

Dr. Casey has also had the opportunity to work in business as a franchise owner of a Pepperidge Farm and a Murray Cookies distributorship. He has also worked in Advertising Sales for WBOC-CBS Television and in Pharmaceutical Sales. Dr. Casey contributes his teaching style to both his love of academics and his desire for practical application to business.