Susan K. Jones, M.S.J.

Professor Jones is a tenured, full professor of marketing at Ferris State University in Big Rapids, MI and the principal of Susan K. Jones & Associates.  Ms. Jones teaches direct marketing, e-commerce marketing, advertising, and business-to-business classes at Ferris State.  Her practice focuses on corporate training and seminars in direct and interactive marketing as well as marketing planning, product development, and copywriting.  Professor Jones began teaching online in early 1998, and has attracted students to her online classes at Ferris State from throughout the United States as well as South and Central America, Australia, Canada, Mexico and Europe.  

Professor Jones has authored or co-authored more than 25 books, including Creative Strategy in Direct and Interactive Marketing, Business-to-Business Internet Marketing, and The IMC Handbook: Readings and Cases in Integrated Marketing Communications.  She has been honored by the Direct Marketing Educational Foundation, the Chicago Association of Direct Marketing, the West Michigan American Marketing Association, the John Caples International Awards, Ferris State University, and Northwestern University with prestigious awards both as an educator and as a practitioner.

Professor Jones has been a board member of Mercantile Bank of Michigan since 1998.  She is an active community volunteer, focusing her efforts on the arts, education, and human services.