Sammy Lee, Ph.D.

Measurement & Analysis, Sales Promotion
Morgantown, WV

Following a distinguished career in account planning at Cheil Communications (one of the 25 largest advertising agencies in the world) and at Samsung Electronics America, Dr. Lee earned a Ph.D. in Mass Communications from Penn State University.

He joined the West Virginia University faculty in 2004 and is instrumental in teaching for both the Integrated Marketing Communications program and the Advertising department.