Chad Mezera, M.S.

Director, Integrated Marketing Communications (IMC) Master’s Degree and Digital Marketing Communications (DMC) Graduate Certificate Programs
Brand Management, Introduction to IMC
Morgantown, WV
E-mail Prof. Mezera

Chad Mezera is the program director of the P.I. Reed School of Journalism’s online master’s degree program in integrated marketing communications (IMC). He also directs the graduate certificate program in IMC and the recently-launched certificate program in digital marketing communications (DMC). He has over a decade of experience in marketing and strategic communications management.

Before coming to WVU in 2005, Mezera led the internal corporate communications activities of a major government IT reseller and solutions provider. Mezera also implemented dozens of national and regional marketing campaigns for a non-partisan think tank focused on developing and teaching best practices in government. Mezera’s promoted the think tank’s centers of excellence in law enforcement, contracting, technology and environmental policy.

Mezera earned a bachelor’s degree in advertising and a master’s degree in journalism from WVU and is a member of the national journalism honorary Kappa Tau Alpha. He teaches brand equity management and introduction to IMC.