Dennis O’Connell

O’Connell began his career as a writer, eventually moving into account and agency management. He created and managed Beyond DDB, an integrated communications agency under the aegis of Ray Gillette, who was DDB Chicago’s president (and also an IMC instructor).

After 25 years, O’Connell left DDB to help found two consulting firms.  1508, Inc. is an analytical marketing firm offering tools to maximize ROI for marketers, and Thirdgear is dedicated to producing appropriate marketing pieces for the baby-boomer demographic. O’Connell is also a U.S. Army veteran.