our program
Chad Mezera, Director, IMC program
Read the PDF transcript.
IMC Program Description
The Integrated Marketing Communications (IMC) master’s program at WVU’s P.I. Reed School of Journalism is offered exclusively online, and no classroom attendance is required. This enables students to earn their degrees in this fast-growing field from anywhere in the world.
IMC is a new way to approach marketing - by viewing the whole marketing picture, not just the parts. Students in the program learn to see things the way the consumer sees them - as a constant flow of information from indistinguishable sources.
The master’s program requires 39 hours of coursework, and students usually complete their degrees in about two years. They often take one or two three-hour courses per nine-week session, year round. We also offer a five-course certificate program in IMC.
IMC Program @ WVU: A Brief History
| 2001/2002 | Certificate Program Launched |
| 2002/2003 | Master’s Degree Planning Began |
| 2003/2004 | Master’s Degree Program Launched |
| 2004/2005 | Master’s Curriculum Completed |
| 2005/2006 | Advanced-Level Elective Courses Developed |
| 2006/2007 | Program Admissions Exceeded 100 Students |
| 2007/2008 | New Flexible Electives Allowed for Specialized Experience |
| 2008/2009 | Total faculty exceeds 40, and 20 unique courses are offered. |
By-The-Numbers – Current Counts as of May 2009
| 206 | Total Number of Enrolled Students |
| 165 | Program Graduates to Date |
| 43 | Active IMC Faculty and Instructors |
| 33 | States Represented by Current IMC Students |
| 8 | Countries Represented by Current IMC Students |
Student Snapshot (Spring 2009 Admit Class)
| 46 | Students Admitted Spring 2009 |
| 19 | States & Countries Represented by Spring 2009 Admits |
| 3.30 | Cumulative Average U/G GPA of Spring 2009 Admits |
| 5.12 | Cum. Average Experience (in years) of Spring 2009 Admits |
Courses & Curriculum
| 20 | Courses Currently Fully Developed & Offered |
| 2 | New Courses in Development for Fall 2009 |
| 18 | Sections Beginning in Early Fall (August 18, 2008) |
| 20 | Maximum Seats in Introductory Course |
| 17 | Maximum Seats in Core & Elective Courses |
| 12 | Maximum Seats in Campaigns Course |
| 09.0999 | The Higher Learning Commission's CIP Code for the IMC program's accreditation |
2009/2010 Projections
| 275 | Projected Active Students in Fall 2009 |
| 200 | Projected Graduates Through December 2009 |
| 50 | Projected Faculty in 2009/2010 Academic Year |
