industry snapshot

"Learning in the IMC program is a multidisciplinary approach to preparing the brand for the market and preparing the market for the brand. This program will equip you to think in a very innovative, confident, and relevant way based on consumer and brand insights that will align your career with the way marketers are succeeding on a global front." - Thomas L. Harrison, Chairman & CEO of Diversified Agency Services

The need for professionals trained in IMC continues to grow. As the world of business becomes even more competitive, there is a greater demand for communications professionals skilled in this multi-disciplinary approach.

IMC graduates work in a number of different positions including:

Chief Marketing Officer
Vice President of Marketing Communications
Integrated Marketing Communications Director
Public Relations Executive
Corporate Communications Director
Regional Communications Manager
Marketing Director
Communications Director
Media Buyer
Special Events Planner
Sales Executive
Research Analyst
Brand Planner
Senior Account Executive
Direct Marketing Manager
Healthcare Communications Manager

In the following work environments:

Advertising Agencies
Public Relations Agencies
Marketing Department of Major Corporations
Media Companies
Communications Companies
International Relation Firms
Graphic & Visual Design Studios
Non-Profit Organizations
Government Agencies
Healthcare Companies and Institutions
Educational Institutions
Marketing Research Firms