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*The following information is taken directly from the syllabus of this IMC course. While it is our intent to supply students with an accurate overview of the class, please note that the information was used in a previous session and, thus, is subject to change without notice.*

Course Description

IMC 611 is an online course that examines the various roles of research within an integrated marketing communications campaign. In this course, you will learn to identify marketing problems, recommend the type of research that should be undertaken, understand what can and cannot be learned from marketing research, gather and analyze marketing data and make effective decisions based on those data.

Objectives

Upon completion of the course, you should be able to:

• Recognize when research information is required.
  
• Identify the main sources of available secondary research.
  
• Understand the value and methods of planning a research study.
  
• Analyze, interpret and report research information.
  
• Collect both qualitative and quantitative data.
  
• While you will not become a methodological expert, you will design and conduct some important analyses yourself. The skills covered in this course are applicable to marketing problems encountered in both business-to-business and consumer markets, as well as public and private sectors.

Grades

Each student should keep track of his/her own grades. There are a total of 240 points possible in this course, and grades will be based on the following:

• Six weekly homework assignments worth 25 points each for a total of 150 points.
  
• Nine weeks of class discussion worth 10 points each for a total of 90 points

Participation

I'll post one to two discussion questions per week. In turn, you will be required to:

• Post one answer to each of the weekly questions (due every Wednesday by 11:55 p.m.).
• Respond to a total of four of your classmates’ discussion postings (due every Friday by 11:55 p.m.).
• Read all of the postings each week.

Assignments

Each assignment is due by 11:55 p.m. Eastern Standard Time (EST) on the listed date. No late work will be accepted

Weekly Schedule