master’s degree

The IMC master’s degree is earned through successful completion of 13 courses (each course is 3 credit hours, totaling 39 credit hours required for graduation). Students take the pre-requisite course, IMC-610, seven core courses, four electives, and then the capstone course, IMC-636.

• IMC 610 - Introduction to IMC

• IMC 611 - Marketing Research & Analysis
• IMC 612 - Audience Insight
• IMC 613 - Brand Equity Management
• IMC 615 - Creative Strategy & Execution
• IMC 616 - Direct Marketing
• IMC 618 - PR Concepts & Strategy
• IMC 619 - Emerging Media & the Market

• IMC 614 - Media Analysis
• IMC 617 - Consumer Sales Promotion
• IMC 620 - Measurement & Analysis
• IMC 621 - Current Topics in IMC
• IMC 625 - Advanced Creative Concepts
• IMC 626 - B2B Direct Marketing
• IMC 628 - Applied Public Relations
• IMC 693A - Cause Marketing
• IMC 693C – Multicultural Marketing
• IMC 693D – Social Marketing
• IMC 693E – Direct/Interactive Creative Strategy

• IMC 636 - Campaigns

Most IMC students receive their degree in approximately two years.

The IMC graduate program is committed to remaining flexible to student scheduling needs. As such, a student may request a leave of absence from the program to attend to pressing matters in his/her business or personal life, if necessary.