schedule of events

Friday, May 29

• Welcome Dinner and Keynote Address, 6:00 p.m. - 10:00 p.m.
  • Keynote Speaker: Jeff James, Principal at Mythology

Saturday, May 30

• Information Session for Prospective Students, 9:00 a.m. - 10:00 a.m.
• Faculty & Student Panel Discussions, 10:15 a.m. - 12:00 p.m.
• Walking Tour of the Downtown Campus, 12:00 p.m. - 12:30 p.m.
• Breakout Sessions, 12:30 p.m. - 2:45 p.m.
  • Session #1: Customer Relationship Marketing - Tales from the Front
  • Session #2: Using IMC Principles to Reach the Latino Market
  • Session #3: Social Media in IMC
  • Session #4: Adapting the Pipeline - Running the Business of Emerging Marketing Disciplines
• Roundtable Discussion, 3:00 p.m. - 5:00 p.m.

Questions? Please e-mail Angela Lindley.